Analysis

Blockchain in Marketing

Decentralized technological solutions in marketing capitalise on transparency of ad flows in blockchain based systems, and on content creation in decentralized networks. 1. Influencer Marketing Influencer marketing is plagued with fake followers and made up […]

Dr Adrian Leow, Gartner Senior Research Director
Analysis

Common Mistakes in Blockchain Projects

Dr Adrian Leow, Gartner Senior Research Director points to ignoring human behaviour and motivation, overestimating maturity, assuming interoperability, confusing with a database, thinking blockchain is a complete system, not using decentralised consensus […]