Decentralized technological solutions in marketing capitalise on transparency of ad flows in blockchain based systems, and on content creation in decentralized networks.
1. Influencer Marketing
Influencer marketing is plagued with fake followers and made up engagements. Lack of transparency leads to difficulties i tracking ROI.
Blockchain may render aid here, by employment of smart contracts. They will pay only when terms are met.
A blockchain solution may be also used to accurately undertake on site performance adn claim it against a self proclaimed footprint by the influencer.
Why Influencer marketing goes together with blockchain, please read here.
2. Affiliate Marketing
Key problems: dubious affiliates, wasting funds sites with no value, significant commissions to affiliate networks.
Blockchain can help to affiliate marketing in the following ways:
- Cryptocurrencies to simplify the payment process.
- No need to wait for micro-payments.
- Smart contracts to reduce ad frauds.
3. Loyalty Programs
The key problem is redeeming. Clients loose track, abd their points often exoire. In tes tl, brands loose.
Blockchain may be used to creatde frictionless systems across brands.
4. User Data Protection
Blockchain can enavle users to anonymize their data or sell their information to brands they choose.
5. User Rewards
Brands efforts to capture our attention result in online ads being an enormous market, hard to trace.
Blockchain will show your ads to the target audience that is most interested. For example, a blockchain-based browser called Brave enables its users to decide the types of ads they get to see. Brave has introduced Basic Attention Token (BAT), an Ethereum-based utility token that gets distributed among publishers and consumers depending on the ads viewed. So, essentially, the advertiser is paying users for their attention, ensuring that the ad budget is efficiently spent.
6. Ad Fraud Prevention
In 2019, advertisers will lose 42 billion USD due to ad frauds. The latter refer to fraudulent traffic, domain spoofing, malvertising, publishers swindles.
7. Blockchain-Based Social Platforms
8. Social Commerce
Social commerce is the next disruptor for the e-commerce industry. Blockchain has applications in E-commerce to prevent frauds, enable faster transactions, and keeping user identity anonymous.