Announced in August 2018, MOBU was designed to remove the hustle of launching security tokens and provide a platform to trade and exchange these tokens by investors. Over the course of several months, the project has pivoted to become more than a security launch platform.
MOBU conducted its token pre-sale in September last year and had scheduled to offer its remaining tokens to the public over December 2018 through January 2019. This did not happen and as a dynamic project, it has a new roadmap and revised token metrics. For one, the public token sale of MOBU tokens was pushed to February 1st through April 30th, 2019. The Softcap was also reduced from $35 million to a more realistic $9.5 million while the Softcap was placed at $1 million. Not much has changed on the pricing and token sale incentives though.
The biggest change as stated above is on the offering. MOBU still remains to be the Security Token offering platform that it was advertised to be last year. It is the additions that make it a larger project than it was initially visualized to become. Over the course of the past few months, it has launched what it calls the MOBU Initiatives and the MOBU Cash ecosystem.
The MOBU Cash is a Singapore-based payment company that will enable MOBU users to make fiat-to-crypto, crypto-to-fiat and fiat-to-fiat currency exchanges on the platform and through debit cards accepted worldwide. As described by MOBU, MOBU Cash will be a fully operated, turn-key solution, for managing incoming settlements from users. Whether individuals, or companies, to assign to them dedicated, and unique, EU IBAN’s for EURO SEPA clearing which streamlines, and simplifies, the purchase of assets deriving from ICO activities.
Mostly to be centered on the continent of Africa, MOBU Initiatives will include the launch of crowd-farming using Drone Technology and DLT in an already ear-marked site in South Africa. Crowd-farming involves launching a platform through which global investors are linked to farmers on the ground and they invest in some of the ventures and share the profits with the farmers. Drones are an add-on whereby farmers could use them to oversee the growth of their vast crops. In addition, MOBU team has invested in a fuel station in South Africa whose profits will be shared with MOBU token holders.
Going forward, MOBU reports that it will be focusing on three main business models which include the primary securitized token launch platform, MOBU Cash as well as the launch of a licensed operational stock exchange. Not only that, but MOBU also aims to put more effort towards the less pivotal business model that encompass the MOBU Initiatives including crowd-farming, the fuel station,and the Forex PAMM (Percentage Allocation Money Management).